Lorraine Winstanley announced as newest addition to Target Darts

Winmau World Masters champion and up to recently the World Number 1, Lorraine Winstanley has signed for one of the premier darts manufacturers in Target Darts. Winstanley will be aiming to kick off 2018 by winning her first Lakeside World title and it was also announced yesterday that she will play Tricia Wright to kick off that campaign.
Lorraine had a few quotes after signing about not only that but the influence it could have but admits 'there are a lot of hurdles that female players still face'.
‘Sport isn’t just the biggest entertainment sector in the world, but it is a massive platform for education and we need to use it as one.’
‘I think a lot of the negative perceptions around women’s sport dropped after the Olympics in London, seeing sportswomen such as Rebecca Adlington and Jessica Ennis shine. In the Darts world there are a lot of hurdles that female players still face. There are less competitions, media coverage, majors to win and less prize money for grabs. Most brands don’t see it as their responsibility to grow female darts and female darts participation, however Target are not afraid to disrupt the status quo and provoke debate.’
https://twitter.com/TargetDarts/status/938446737177481216
https://vimeo.com/246132418