The organisers of the Dutch Open have seen betting company, TOTO come on board as the new main sponsor for the largest open darts tournament in the world.
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The two parties have entered into a one-year commitment but intend to work together long term.
The Dutch Open Darts will take place this year from 3 to 5 September in Assen. The tournament is normally held at the beginning of the year, but was postponed due to the Coronavirus pandemic.
“I am proud and delighted that TOTO has committed itself to the Dutch Open Darts as the main sponsor,” said NDB director Paul Engelbertink.
“TOTO has been supporting the sport for years and the Dutch sports betting provider is of course a great match with the darts players and the sport of darts. Together we will ensure that we will continue to organize the TOTO Dutch Open Darts in a grand manner in the coming years and that all darts fans will continue to enjoy this unique darts event. Together with TOTO, we look forward to a successful and long-term collaboration.”
Samuel Gill is the Chief Content Officer (CCO) of DartsNews.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy across professional darts coverage. Since joining, he has contributed more than 10,000 articles and editorial pieces, playing a central role in the development and daily operation of the site.
Based in Leicester, Samuel has extensive experience in darts media and has been closely involved in coverage of the professional darts circuit for several years. Within the UK darts community, he is a recognised figure known for his consistent editorial output and ongoing reporting on major tournaments and developments across the PDC calendar.
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