Unibet agree Premier League Darts sponsorship deal

Unibet have agreed a three-year deal to become the title sponsors of the Premier League Darts from next year onwards.

They replace Betway and in turn add to their darts portfolio currently sponsoring the Unibet European Championship, the Unibet World Grand Prix, the Unibet Champions League of Darts as well as the World Series Finals and Melbourne Darts Masters as well as now the Premier League

They have also extended their agreement to sponsor the European Championship and the Masters and especially with stops in Rotterdam and now Dublin, there is major scope for Unibet to get a lot of new customers as a result of this agreement so it is good for all parties.

Kindred Group CCO Ebba Ljungerud said: "Darts has been one of the fastest growing sports in our sponsorship portfolio in the UK and we are extremely excited about extending our partnership with the PDC to become the new sponsor of the Premier League. We are planning on making what we already know to be a great tournament even better.

"It's grown to become the widest-reaching event in darts and we’re looking forward to 16 exciting nights across Europe.

"Darts is an action-packed betting sport and we will continue to bring our best-in-class activation and offer to all the fans."

PDC Chairman Barry Hearn said: "We're delighted that Unibet have furthered their association with us in their sponsorship of the Premier League for the next three years.

"The Unibet Premier League will be bigger than ever in 2018, with our success in the UK, Ireland and more recently the Netherlands leading to the introduction of a league night in Berlin next year, and it promises to be a special tournament.

"The Premier League’s growth since 2005 has been a phenomenon in British sport and it’s another boost that Unibet were so keen to add this prestigious event to their growing darts sponsorship portfolio."