While Adrian Lewis is seemingly unlikely to continue his comeback next year at least for the time being, he can count on the support of a long term backer when he does in Target Darts.
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Lewis has extended his sponsorship agreement with the manufacturer which goes all the way back to 2011. He joined Target in 2011, the same year he secured a second World Championship and they continue to work together now even in the event that Lewis is currently taking some time away from darts.
He has mainly only played exhibitions over the past season with an appearance or two in the MODUS Super Series as he looks at a potential comeback.
Lewis resigns with Target as uncertainty continues on immediate return
“Adrian Lewis has been an integral part of the Target family for over a decade, and we are delighted to extend our partnership with him. His talent, personality, and impact on the sport are undeniable. Adrian continues to inspire players around the world, and we are proud to support the next chapter of his incredible career," said James Tattersall, Group CEO of Target Darts.
But in reality, Lewis as first reported by DartsNews.com semi let it slip that he wouldn't be going to Q-School despite murmerings that he would with 'Jackpot' signing up to exhibitions on weekends that ProTours and European Tours would be played.
Just this week, he gave an update as to where his head is at to Online Darts. "I’ve been playing half-decent in patches. I’ve been knocking in good averages — 116s, 110s — on a regular basis, not just once. But then I’m averaging 80-odd," Lewis said.
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"I’ve been up and down. But I’m enjoying it again, and that’s the main thing. It’s all steps. And if I go back full-fledged into the PDC, my mind needs to be 100%." If a return is on the cards, Lewis wants to do it properly. "I don’t want to turn up like a fool. I don’t want to be a journeyman. If I turn up, I want to be there to win the tournaments. And at this moment, my mind isn’t 100%," he confidently stated.
Whether he returns in 2026 or beyond, he has the support of one of his leading backers for a number of years.
Samuel Gill is the Chief Content Officer (CCO) of DartsNews.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy across professional darts coverage. Since joining, he has contributed more than 10,000 articles and editorial pieces, playing a central role in the development and daily operation of the site.
Based in Leicester, Samuel has extensive experience in darts media and has been closely involved in coverage of the professional darts circuit for several years. Within the UK darts community, he is a recognised figure known for his consistent editorial output and ongoing reporting on major tournaments and developments across the PDC calendar.
In his current role, Samuel works closely with editors and writers to ensure content meets clear journalistic standards, with a focus on source verification, editorial consistency, and timely updates when new, confirmed information becomes available.
The story continues 🎰
Target Darts is proud to announce that Adrian “Jackpot” Lewis, one of the most iconic talents in the sport, has extended his sponsorship agreement with us—continuing a partnership that goes back to 2011.
We're so excited to keep the good times rolling