Luke Littler signs new bumper deal with fashion giant as rapid rise continues
PDC
Luke Littler's rapid ascent continues as the 18-year-old has signed a new £200,000 deal with fashion giant Boohoo Man who adorn his shirts currently and have been a long-term sponsor.
The 18-year-old became the sport's youngest World Champion in January with Boohoo being quick last year to involve themselves in the phenom.
He has been signed since reaching the final in 2024 as a qualifier. He has now been given a further deal for a bigger amount to continue fronting their brand which also includes celebrities and sporting stars from all walks of life.
“Continuing with BoohooMAN feels like a natural fit for me. They understood my style from day one and have been incredibly supportive throughout my journey," said Littler on resigning the deal.
“I’m looking forward to creating something special that connects with both darts fans and fashion enthusiasts. The best is yet to come.”
He also attended a recent Q&A in Manchester for the brand underlining his busy schedule accompanied by a close friend which saw tabloids swirl romance rumours which have since been denied. But what is for certain is the continued star power of the darting star who has brought the sport to new heights since his emergence. His new deal also underlines the brand belief in him.
Luke Littler 'almost inseparable' with teenage beautician as darts sensation brings 'good friend' to public eventhttps://t.co/EFhjGP4yDx pic.twitter.com/Pq771aGgD4
— Daily Record Sport (@Record_Sport) March 23, 2025
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