49 percent of people choose a new phone over an eye test, but not Beau Greaves: Women’s World Matchplay champion insures her eyes for £1 million
PDC
After her historic triumph at the Women’s World Matchplay, Beau Greaves has once again grabbed headlines. Not for another sporting feat, but for a striking commercial partnership. Optician Specsavers has insured the eyes of the 22-year-old English star for a staggering one million pounds.
ADVERTISEMENT
The unusual policy was revealed shortly after Greaves clinched her third Women’s World Matchplay title in Blackpool on Wednesday. In a nerve-racking final, the Englishwoman edged former winner Fallon Sherrock 6-5 to lift the prestigious trophy for the third time. The victory also earned her a £15,000 check.
Greaves now joins a list of elite athletes and celebrities who have insured specific body parts for millions in the past. For the English player, the choice is logical, as sharp vision is, in her words, essential to perform at the highest level.
According to Greaves, her eyesight plays a crucial role in that. “I’m really proud to have won the Women’s World Matchplay for a third time. It was a tough final and matches like that come down to the finest of margins.
“In darts, having clear, reliable vision is a huge part of performing at your best. Partnering with Specsavers feels like a natural fit because my eyesight is such a big part of my game, so it makes sense to protect it.”
Striking campaign
The insurance is part of a Specsavers campaign to highlight the importance of regular eye checks. Company research shows that 78 percent of people recognize the value of good vision in sport.
ADVERTISEMENT
At the same time, the same study shows that nearly half of respondents prioritize other things. For instance, 49 percent said they would replace a broken mobile phone sooner than schedule a health appointment, such as an eye test.
According to Neil Liddle, who oversees partnerships and sponsorship at Specsavers, that is precisely the reason behind the eye-catching move. “When you’re aiming for targets just millimetres wide, your eyesight isn’t just important – it’s everything. Yet while people recognise the importance of good vision, many are still putting other priorities ahead of looking after their eyes.
Beau Greaves recently won the Women’s World Matchplay for the third time in her career.
“By insuring Beau’s eyes, we want to remind everyone – not just elite athletes – to value and protect their vision by making regular eye tests a priority.”
ADVERTISEMENT
He hopes the collaboration with Greaves will encourage people to get their eyes checked more regularly. “By insuring Beau’s eyes, we want to remind everyone, not just elite athletes, how important it is to look after your vision and to have regular eye tests.”
Samuel GillChief Content Officer
Samuel Gill is the Chief Content Officer (CCO) of DartsNews.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy across professional darts coverage. Since joining, he has contributed more than 10,000 articles and editorial pieces, playing a central role in the development and daily operation of the site.
Based in Leicester, Samuel has extensive experience in darts media and has been closely involved in coverage of the professional darts circuit for several years. Within the UK darts community, he is a recognised figure known for his consistent editorial output and ongoing reporting on major tournaments and developments across the PDC calendar.
In his current role, Samuel works closely with editors and writers to ensure content meets clear journalistic standards, with a focus on source verification, editorial consistency, and timely updates when new, confirmed information becomes available.
claps 0visitors 0
Just in
Popular news
Latest comments
- Well,I suppose if you don't play the tournaments ,then why should any player qualify? There are players who enter every tournament,and if they don't win it,they carry on, spending money they haven't won,yet certain players seem to think they should qualify. Winners only I thinkrick6714-11-2026
- Everyone knows what a fantastic champion Taylor was,but his performances in the seniors were poor. He wouldn't throw littler off stage,as he'd miss these days!!rick6712-11-2026
- He produced some impressive numbers in that qualifying campaign. I'm excited to see him compete at the World Championship once again, even if it will be difficult to replicate last year's success even with an improved performance, with the draw playing a huge role in determining his fortunes.Deduce635811-11-2026
- I often think about this very question. I think they should revive the format. They could even invite representatives from MODUS Super Series, with four series winners from the past year, and the ADC, with finalists from the Global Championship and perhaps other events. Why not throw in eligible representatives from the JDC and even the soft-tip game too?Deduce635811-11-2026
- So what if littler missed out, he doesnt have to enter everythingant10-11-2026
- Good, absolutely no loss if we never see this dancing goof ever again......no that is not fair. He absolutely cannot and has never been remotely able to dance!richieburnettrocks10-11-2026
- Yes Phil,now the money in the game is bigger than ever,you'd play littler. Well so would I! Retire on your memory Phil,and your successful careerrick6709-11-2026
- And why should he listen to you?Deduce635807-11-2026
- Ultimately it is a bye for whoever draws Barney. It will be another stroppy and sulky performance once he goes behind. Barney was excellent but really must completely call it a day now.richieburnettrocks07-11-2026
- I'm disappointed he was not able to secure a spot at the Grand Slam. With Carl Sneyd taking care of Daryl Gurney, he would have had to beat Andy Boulton before facing the winner of Sneyd vs Mensur Suljović for a Grand Slam spot. Unfortunately, after beating Filip Bereza comfortably, he succumbed to Boulton, and the board would ultimately be won by the highly inconsistent Carl Sneyd. Since he could instead have been drawn against the likes of Cristo Reyes, Dirk van Duijvenbode and Stephen Bunting, I think once Gurney was out of the picture he would have been favourite to win his board, and it seems like a massive missed opportunity to put 5 grand on his ranking and seal another major TV appearance ahead of the Worlds. The highs and lows of following Raymond van Barneveld!Deduce635806-11-2026