Cazoo become new title sponsor for World Cup of Darts, Grand Slam and European Championship
The PDC have announced a new partnership with Cazoo, a leading online car retailer who take sponsorship of three major tournaments going forward.
A move that benefits both darts and other sports in the Matchroom portfolio such as snooker and fishing, they will take principal sponsorship of Grand Slam of Darts, World Cup of Darts and European Championship.
As a result, there will be Cazoo branding on stage and on players shirts going forward at the trio of events which start in September in the World Cup and start the second half of the PDC season.
This will also see changes with this being the first time in a number of years that a gambling firm has not sponsored these tournaments. The potential effects of a sponsorship ban on gambling previously discussed late last year.
Barry Hearn OBE, President of Matchroom said: "It's fantastic to have a brand like Cazoo involved with us in both snooker and darts and we have thoroughly enjoyed working with Alex and his team, who have proven to be creative and innovative partners.
"We are now partnering with Cazoo on nine of the most prestigious tournaments and eagerly-awaited events on the snooker and darts calendars as well as for FishOMania. We look forward to introducing the Cazoo brand to our loyal fanbase and to a long and productive relationship."