From Luke 'The Nuke' Christmas trees to his own clothing brand, Luke Littler looking to cash in on hype surrounding him

Luke Littler has quickly worked his way up to become one of the most well known darter players on the planet. He not only focuses on his performance on the oche though, but also wants to capitalize on his success off the stage.

For example, he wants to market all kinds of products and is even thinking of launching his own clothing line. Thus, the teen star hopes to market his own Christmas baubles. The 17-year-old Englishman plans to offer personalized festive trinkets and decorations. And there will even be Luke "The Nuke" Littler Christmas trees in stores as all different kinds of businesses look to capitalise on the hype surrounding the teenage sensation.

Just a few days ago, it was revealed Littler wanted to create his own beer line by registering his name with the U.K. Intellectual Property Office. And a second application under Luke 'The Nuke' Littler wants trademark permission: Festive decorations, party supplies, artificial Christmas trees, Christmas tree decorations, Christmas tree balls.

The ambitious Littler also wants his own clothing line. And he hopes to help people get fit with his own sports training company, according to other documents already filed with the IPO. Legal protection will prevent bootleggers from using his nickname to profit from his fame, and trademarks remain valid for a decade once endorsed.

The youngest finalist ever at the World Darts Championship is aware of his own value and previously offered fans the chance to own sports memorabilia with signed and framed shirts. However, it is not cheap, with interested parties having to pay around 800 pounds each.

By the way, last weekend Littler was active at the New Zealand Darts Masters. In this World Series tournament he lost in the semifinals 7-6 (after a 6-2 lead) to eventual winner Luke Humphries. A week earlier he reached the final of the Australian Darts Masters, where he lost 8-1 to Gerwyn Price.

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