Michael van Gerwen and KeukenConcurrent extend successful partnership by three years

Michael van Gerwen will remain affiliated with KeukenConcurrent for the coming years. The company has announced that the sponsorship deal with the three-time world champion has been extended by three years, giving one of the longest-running individual sponsorships in sport a new chapter.

The partnership between Van Gerwen and KeukenConcurrent has now been running for more than nineteen years. This makes the agreement one of the most enduring sponsorships in international sport. The new deal was officially signed by Van Gerwen and CEO Ernst Bareman.

KeukenConcurrent shared the news on Monday via social media and spoke with pride about the long-standing partnership with the Dutch darts legend. “With great pride, we are extending our partnership with Michael van Gerwen. A rock-solid match for over 19 years.”

According to the company, Van Gerwen remains the perfect figurehead for the brand. “Michael is and will remain the familiar face of KeukenConcurrent: always sharp, clear, and full of fire.”

The sponsor also expressed confidence in a successful future together with the former world number one. “We’ve got your back, Michael. Here’s to many more fantastic victories and strong moments together!”

For Van Gerwen, the contract extension is another vote of confidence from a partner that has supported him for virtually his entire professional career. Since his breakthrough in the darts world, the partnership has grown into one of the best-known sponsorships in Dutch sport. With the new three-year deal, KeukenConcurrent will remain prominently and visibly linked to one of the biggest names in darts in the years ahead.