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New World Championship sponsor gives Van Gerwen new nickname: ''Mighty Mike is too boring a nickname''
PDCFriday, 14 July 2023 at 16:04
With a slick video, it was announced earlier this week that Paddy Power has become the new main sponsor of the World Darts Championship. They are taking over this role from Cazoo.
In typically playful fashion, Paddy Power immediately announced a number of changes. For example, they felt that Michael van Gerwen should go by the name 'The Wizard' from now on. They felt 'Mighty Mike' was too boring a nickname.
That did not go down well with Van Gerwen, however, who pointed out to the marketers that a family member had nicknamed him "Mighty Mike" and that another darter (Simon Whitlock) was already called "The Wizard.
Of course, it was all part of an advertising stunt and Van Gerwen is simply keeping his nickname 'Mighty Mike.'
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- Gingers....I guess these Gingers have something about ugly fatties......richieburnettrocks22-12-2024
- A shill..... People are so naive, where is this supposed grandad etc etc etcrichieburnettrocks22-12-2024
- Barney should completely stop playing darts, his legacy has long long gone. Maybe the new wife insists on an expensive lifestyle, if so, take up commentating or presenting. Forget playing.richieburnettrocks22-12-2024
- Assume the meat and eggs are cooked in the butter? Ketogenic diet seems to work if you’re well overweight though need to keep an eye on cholesterol. Add some fish like salmon.Mysstree21-12-2024
- Just curious, why clearly a plant?Matilda6220-12-2024
- Kris...whatever is name is, is clearly a plant. Completely bogus.richieburnettrocks20-12-2024
- Pay a sizeable chunk off the mortgage for sure and buy Grandad something nice for Christmas.Mysstree19-12-2024
- No chance. His throw is all staccato. It is forced. Not natural.medinabello19-12-2024
- More roid rage than nonsenserichieburnettrocks18-12-2024
- Even the wild crowd went easy on him... we really have gone soft in this country. He should now play in the men's events and try and recover a smidgen of respect, rather than take advantage of the women's game.MrYnyslas197118-12-2024