Porter pleased as Paddy Power become new World Championship sponsors: "Delighted to welcome them back to darts"

PDC
Tuesday, 11 July 2023 at 14:00
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The PDC has announced that the bookmaker Paddy Power will be the new sponsor of the World Darts Championship starting this year.
Irish gambling company Paddy Power replaces Cazoo as title sponsor of the PDC World Darts Championship. “Getting stuck into a sponsorship as iconic as the World Darts Championship at Alexandra Palace is hugely exciting for our brand, and we can’t wait to make our mark…maybe just not directly on the pro players!" said Michelle Spillane on behalf of Paddy Power.
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PDC CEO Matt Porter added: "We’re delighted to welcome Paddy Power back to darts as our new title sponsors of the World Darts Championship. A deal which they’ve announced in their typically unique fashion with the help of some of our biggest stars."
"The World Darts Championship is the flagship event in our sport, and Paddy Power’s involvement will add extra excitement to an event which is already the highlight of the festive sporting period."

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