Prostate Cancer UK continues from previous success of 'The BIGGER 180' campaign by seeking fans' stories

Paddy Power have sponsored the World Championships for the previous two years, and in that time period has raised awareness for prostate cancer with generous charity campaigns and donations.

In 2024, they introduced 'THE BIG 180', donating £1,000 for every 180 that was hit to Prostate Cancer UK, which ended in Paddy Power rounding up the 914 maximums hit to donate £1 million. This was repeated the next year, but with even better results as The BIGGER 180 collected even more than the previous amount.

Nine darters would also prove to be very lucrative, with Christian Kist and Damon Heta's efforts seeing another £60,000 each being added to the pot. Luke Humphries and Luke Littler both topped the maximum count in their title-winning years, taking home the Balon d'Art trophy.

It would also encourage men to take the Prostate Cancer UK 30-second risk taker, leading to higher awareness and early detection. Through advertising and campaigning, it led to over 180,000 utilising this method last year, and over 300,000 in the past two years.

With the 2026 installment of the World Championships fast approaching, Prostate Cancer UK are urging darts fans to step forward and share their stories and experiences in a new campaign aimed to spread awareness and save more lives. You are encouraged to explain your reasons for why you took action, and what encouraged you to talk to a GP.

It would also encourage men to take the Prostate Cancer UK 30-second risk taker, leading to higher awareness and early detection. Through advertising and campaigning, it led to over 180,000 utilising this method last year, and over 300,000 the past two years.

The PDC wrote: "By sharing your story, you could inspire more men to check their risk of prostate cancer, and ultimately save lives. If you either spoke to your GP about getting tested or even had an early diagnosis as a result of finding out your risk from the campaign, Prostate Cancer UK would love to hear from you.

"Email [email protected] and a member of Prostate Cancer UK’s team will be in touch to find out more about your story."