Sticker collectors beware: Panini releases official World Darts Championship sticker collection for the first time

Panini has launched the first ever official sticker collection for the PDC World Darts Championship. In collaboration with the PDC, the iconic collectibles giant has released an album entirely dedicated to the biggest darts tournament in the world.

With the global popularity of darts continuing to rise, both sides felt this was the perfect moment to expand their successful partnership in the collectibles market. The new collection contains 312 stickers in total, including special items. The current stars of the sport as well as the greatest icons in darts history all feature prominently. Fans can hunt for stickers of Luke Littler, Luke Humphries and Michael van Gerwen, but also for those of legendary figure Phil Taylor.

The album also has a personal touch thanks to a foreword by PDC Master of Ceremonies John McDonald, whose voice is inseparable from the magic of Ally Pally.

The starter packs come well stocked. Collectors receive the official sticker album, five packets of stickers, three exclusive Panini flights and a large fold-out World Darts Championship Tournament Tracker — allowing fans to follow the event in detail as they gradually fill their album.

With the 2025/26 World Darts Championship approaching, albums and sticker packs will also be available on site at the iconic Alexandra Palace in London, where thousands of fans gather each year for the biggest darts party in the world.

Stephen Bunting is already looking forward to seeing himself included. The world number four said: “I’ve been a fan of Panini since I was a kid, so hunting for my own sticker is a really special moment. It shows just how far darts has come; I can’t wait to get stuck into my album!”

PDC Chief Executive Matt Porter echoed that enthusiasm, calling the launch a major milestone for the sport. “We’re hugely excited to partner with Panini on the first-ever PDC World Darts Championship Sticker Collection,” he commented. “The sport continues to grow at an incredible pace, and this collection offers fans a new and fun way to celebrate the players and the tournament. It’s a fantastic addition to the World Darts Championship experience, and we can’t wait to see supporters young and old start collecting.”

Panini’s Head of Sport Marketing, Katie Gritt, highlighted the significance of the collaboration from their side. “We’re delighted to bring the first-ever PDC sticker collection to fans, especially in celebration of the World Darts Championship at Ally Pally,” she said. “The album captures the excitement of the sport and celebrates the players who make darts so thrilling. We’re excited to see fans and players using the exclusive Panini flights included in every starter pack.”