Together with main sponsor Paddy Power, £1,000 for every 180 score at the 2025 PDC World Darts Championship to Prostate Cancer UK. Already, a large sum has been raised in support of this good cause.
In addition, Prostate Cancer UK also wants to encourage men to get themselves examined regularly. This also inspired PDC president Barry Hearn. "I got myself checked, and two months ago I had a prostate operation, which has been 100% successful," Hearn revealed recently. "I'm quite health conscious, but that was a nudge I needed. It was the nudge that all men need. What does it cost? It don't cost anything. Why wouldn't you? Are you stupid? Do you want to die? It's stupidity not to do something. Sometimes we're busy doing other things. But that was a nudge I needed, just to follow up and say, Do you know what? Got a little problem there? Let's get it sorted."
Hearn now hopes that more men will do the same, and he encourages them to use Prostate Cancer UK's easy-to-use risk checker so they can simply find out their own risk of prostate cancer. "As you can see, I still look wonderful!" he added. "The message is simple – don't wait, don’t ignore the signs. Get checked, it could save your life."
"With almost half a million pounds raised so far and incredible awareness too, we're thrilled at the success of The BIGGER 180 campaign and are hugely grateful to Paddy Power, the PDC and the players for their brilliant efforts bringing it to life," added Laura Kerby, Chief Executive of Prostate Cancer UK. "We're also proud that this life changing campaign has reached the very top of the PDC and thank Barry Hearn for being so open about his health issues, triggered by completing the Prostate Cancer UK online risk checker."
"It's all about knowing the numbers when playing darts, but not enough people are aware of the harsh statistics about prostate health. 1 in 8 men will be affected by prostate cancer, so it's vital that every man knows his risk," she concludes. "It's incredible to see more than 85,000 people have now completed our simple online risk checker since the start of this year’s campaign, and more than 75 per cent of those are high risk. So, there's little doubt that we are making a huge impact via the darts community."
Darts chief Barry Hearn underwent major surgery ahead of World Championships - as PDC boss credits Paddy Power campaign with giving him the 'nudge' he needed https://t.co/Spi8yw51LK
— Mail Sport (@MailSport) December 26, 2024