Darts legend Bobby George extends partnership with Winmau Darts for three more years

Darts legend Bobby George has signed a new contract with darts manufacturer Winmau. The cooperation between these two parties has lasted no less than 48 years, and it will continue for at least three more.

Winmau's marketing director Simon Hall is proud that George has extended his contract. "Bobby has done so much for the sport through his playing days and role within the media. He understands what this company is all about and I’m happy he is staying with us for more years to come.”

The "King of Bling" is considered a great figure in the sport of darts. He introduced the concept of the walk ons and coined famous phrases that are still used today, most notably, "Scoring for show doubles for dough."

'“I was the first player to include walk on music, in 1994 I was speaking with a cameraman, and he agreed that I should have my own signature walk on music to keep the atmosphere going. They just walked on with their national flags and no music, which led me to ask the BBC if I could do it,” George recalls.

"The BBC asked Olly Croft and he agreed. I never picked my first music; Martin Fitzmaurice the MC chose the song and it started with the revving up of a motorbike, before I walked on the stage to: Do You Wanna Be In My Gang by Gary Glitter. The game changed with this concept; I was the first to wear sequinned shirts as well as the nice jewellery. I feel like I’ve made a difference in the game, along with all my sayings.”