Watch out Ally Pally, The Paddy Power World Darts Championship is on its way... And to mark our new sponsorship, our marketing experts have tried to give the @OfficialPDC players an image makeover. 🔞18+ BeGambleAware
Will Alexandra Palace get a green stage? PDC announces new main sponsor for World Darts Championship
PDCMonday, 10 July 2023 at 13:30
The World Darts Championship has a new title sponsor. Last year, the PDC announced Cazoo as its title sponsor for several years, but this deal was discontinued after just one year.
The baton will be taken over by betting firm Paddy Power. This may also have implications for the decoration of the World Darts Championship. Normally, the sponsor's house color is also the color of the stage at Alexandra Palace. This would mean that the stage will have a green color.
The World Darts Championship will take place from December 15, 2023 to January 3, 2024. Michael Smith will try to defend his title after he was too strong for Michael van Gerwen 7-4 in this year's World Championship final.
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