Will the treble 20 go green at the World Darts Championship? PDC looks to pull publicity stunt alongside Paddy Power
PDCMonday, 27 November 2023 at 13:35
The PDC announced with much fanfare Monday that the treble 20 at the World Darts Championship will be coloured green. Yet it appears to be about a publicity stunt. Betting firm Paddy Power is the title sponsor of this year's World Darts Championship and they are known for marketing stunts.
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According to the PDC, the dartboards were produced by Winmau, the PDC's official board supplier. The association says Michael Smith, Michael van Gerwen and Fallon Sherrock will get a chance to get used to the innovative dartboard on Monday night at the World Championship promo.
The reason given for the change is that research has shown that the color green is in the middle of our visual spectrum, while red and blue are at both ends of the scale, making them more difficult to see. This means not only that green is the color we perceive more accurately, but also that it provides improved precision.
Still, it seems unlikely that the treble 20 at the World Darts Championship will actually turn green. In any case, Paddy Power's action has succeeded. On social media, the announcement is widely shared and other media outlets have also picked up on the publicity stunt.
Kieran WoodDarts Journalist
Kieran Wood is a sports journalist based in Wales and has been active in journalism since 2022. He contributes to DartsNews.com, where he covers professional darts through news, match reports, analysis, and live coverage across the PDC calendar and major tournaments.
A key part of his work is on-site reporting from leading events. Kieran has covered the PDC World Darts Championship in person, reporting daily from the venue and providing first-hand insight from the tournament. During his coverage, he has conducted interviews with leading players including Luke Littler, Luke Humphries, and Gerwyn Price.
He is also one of the leading voices of the English-language Dartsnews Podcast, contributing regular analysis and discussion on developments across the professional darts circuit.
In his reporting, Kieran places strong emphasis on careful sourcing, editorial accuracy, and updating articles when new, verified information becomes available.
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