Winmau announced as PDC's new dartboard sponsor in record five-year deal

PDC
Monday, 31 January 2022 at 11:30
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After the announcement that Unicorn Darts would be stepping away from being the Official Dartboard of the PDC, speculation ran rife as to who would take over.

That is now over with Winmau who were seen by many as the frontrunners being announced as the PDC's new dartboard sponsor in a record five year deal.

Utilising the Blade 6 Triple Core dartboard, it will be used in all PDC tournaments until 2027, starting on Thursday in Cardiff in the Premier League as well as this weekend's Players Championship openers in Barnsley.

In addition to this, Winmau will become the title sponsor as were their predecessors of the Challenge Tour, Development Tour and World Youth Championship.

The dartboards will be used in all major tournaments, European Tour, Players Championship, Women's Series and the aforementioned sponsored tournaments.

Already a global force in the game, they currently sponsor the likes of Michael van Gerwen, Joe Cullen, Simon Whitlock and Steve Beaton among others as a manufacturer sponsor as well as having prior long standing partnerships with the BDO/WDF, JDC and other organisations.

"This record-breaking deal is a massive moment for the PDC, Winmau and the sport of darts," said PDC Chairman Eddie Hearn.

"Winmau is a brand known across the world and it's exciting that their products, led by the Blade 6 Triple Core dartboard, will be used by the PDC in the coming years and showcased globally in our biggest events.

"Their support will also extend to backing our developmental tours in addition to their existing partnership with the JDC, matching our ambition to produce future generations of stars to take this sport forwards.

"We're delighted to be working alongside Winmau and can't wait to see their Blade 6 dartboard in action in the Cazoo Premier League on Thursday."

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