Title sponsors Betfred will once again aim to raise as much money for a chosen charity as possible this year at the
World Matchplay with Macmillan Cancer Support set to be the beneficiaries.
Like prior years with Parkinson's UK and The Stroke Association, there will be a 180 pledge with £50 donated per maximum in both the main tournament and the inaugural Women's World Matchplay. As well as offering a £10,000 bonus should last year's total of 301 180's be matched or beaten.
In addition, the Nine-Dart Charity Challenge will take place with competing players aiming to score as much as possible with £1 per point given by Betfred to the charity drive.
"I'm delighted to be able to support the Macmillan Cancer Support," said Betfred boss Fred Done.
"Like all the darts fans at the Winter Gardens or watching on Sky Sports I'll be cheering all the 180s over the next week!"
"Betfred's charity activity throughout the Betfred World Matchplay is always a popular feature of the event and it's great that they'll backing of Macmillan Cancer Support in Blackpool this year," said PDC Chief Executive Matt Porter.
"Our players are always supportive of the charity activity and the £50 per 180 donation gives even more for the packed crowds to cheer.
"With this year's charity activity also including players from the Betfred Women's World Matchplay and the top PDC players having produced outstanding darts so far in 2022, we'll be hoping to see a huge total for Macmillan Cancer Support at the end of the events."