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"The epic finale between the two Lukes wasn’t the only positive" - PM Rishi Sunak glowingly praises World Darts Championship's Prostate Cancer charity fundraising
PDCTuesday, 16 January 2024 at 14:00
Paddy Power was main sponsor of the past World Darts Championship. The gambling company raised as much as 1 million pounds for prostate cancer research.
Linked to their sponsorship, Paddy Power launched 'THE BIG 180' campaign, joining forces with the PDC to name 'Prostate Cancer UK' as the tournament's official charity partner. Their goal: to donate 1,000 pounds for every 180 thrown during the World Championship to raise awareness of prostate cancer, a disease that affects 1 in 8 men in the UK.
Because early-stage prostate cancer often has no symptoms, they embarked on a months-long mission to encourage as many male darts fans and followers as possible to use Prostate Cancer UK's 30-second online risk checker. So far, 125,317 men have already checked their risk of the disease over the course of the campaign, with more than 89,269 (71 percent) discovering they were at high risk.
British Prime Minister Rishi Sunak commented to pdc.tv: "This year’s World Darts Championship transfixed the nation but the epic finale between the two Lukes wasn’t the only positive result to have emerged from the Ally Pally. Paddy Power’s ‘Big 180’ campaign has now chalked up an impressive £1 million for Prostate Cancer UK and has helped to save lives by raising awareness of the need to get checked out."
"I am proud to support the campaign which will help researchers develop better treatments and tests to detect the UK’s most common male cancer earlier," Sunak continued. "It will build on the significant £16million investment the government announced in November to support Prostate Cancer UK's £42million ‘Transform’ trial, which aims to save thousands of men each year by finding the best way to screen for prostate cancer."
World champion Luke Humphries was also closely involved in the campaign. "My father-in-law has battled prostate cancer. He got it checked out early, so this is a close thing to my heart," he said.
A total of 914 180s were thrown during the past World Championship, representing a donation of 914,000 pounds from Paddy Power. But the company announced they would round up their donation to 1 million pounds, with Humphries also donating part of his prize money to the cause.
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