“The Queen has arrived”: Fallon Sherrock and Winmau announce new partnership

Winmau, a world-leading manufacturer of darts equipment, has signed Fallon Sherrock as a new Player Ambassador. The British crowd favorite is thereby aligning her name with one of the sport’s most iconic brands.

In recent years, Sherrock has become one of the most recognizable faces in the women’s game. Her breakthrough came at the 2020 PDC World Darts Championship, where she made history with two landmark victories and captured global attention. Those achievements proved a turning point: Sherrock inspired a new generation of female players to make the leap to the highest level.

Since then, her honors list has continued to grow. She won the Women’s World Matchplay and claimed twenty titles on the PDC Women’s Series. In 2023, her impact on the sport was recognized with an appointment as a Member of the Order of the British Empire (MBE). Later this year, Winmau will also launch a special Sherrock darts range, available via their official website.

“I’m thankful to my team at MODUS Sports Management in bringing me over to the huge legacy manufacturer Winmau" said Sherrock to her management MODUS.

"It’s an iconic brand in darts and I’m proud to represent them on the biggest stages. I’m really excited about what we can achieve together.”

There is enthusiasm from Winmau as well. Phil Borthwick, CMO of parent company Nodor Group, calls Sherrock “a legend of the sport.” “Fallon Sherrock is a true legend of the sport. Her history-making performance at the 2020 PDC World Darts Championship transcended beyond the traditional darts audience, captured mainstream attention, and helped pave the way for more women to compete at the highest level".

On behalf of MODUS Sports Management, Billy Lovell underlines the importance of this partnership: “With Fallon being a trailblazer in women’s darts, it is only right she is now an official ambassador and sponsored player by the huge legacy manufacturer Winmau.”