World Championship final between Luke Humphries and Luke Littler once again sets viewing record on Sky Sports

A record number of more than 4.8 million people watched the 2024 World Darts Championship final between Luke Humphries and Luke Littler on Wednesday night via Sky Sports. This made the match the most-watched darts event ever on Sky Sports. Earlier, the semifinal between Luke Littler and Rob Cross set a ratings record with

At its peak, 3.71 million Britons were simultaneously turned on to Sky Sports. They watched Humphries capture his first world title by defeating Littler 7-4. The viewing figure was a whopping 143 percent higher than the World Championship final between Michael Smith and Michael van Gerwen in 2023.

The growing darts craze in the United Kingdom is also reflected in figures obtained on social media. Videos of Sky Sports Darts on social media have already been viewed 27.6 million times. On Sky Sports Darts' X account, there were 149.1 million impressions across the tournament, including 9.9 million video views of content surrounding the final. The impressive numbers continued on Instagram. There, videos were viewed 11.8 million times, while there were 10.2 million video views on Facebook.