The Bigger 180 campaign at PDC World Darts Championship raises over £1,000,000 for Prostate Cancer UK
PDC
As well as giving two players and fans over £60,000 each for hitting nine-dart finishes and of course the Ballon D'Art trophy, Paddy Power in conjunction with Prostate Cancer UK found themselves raising £1,027,000 for the cause following an incredible PDC World Darts Championship.
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The £1 million donated from the 2023/24 tournament was surpassed with The Bigger 180 as it was called providing huge success. Over 160,000 people used the online risk checker during the tournament taking part in a 30-second questionnaire which highlighted the risk of those who will get prostate cancer which is one in eight men.
Paddy Power also pledged £1,000 per 180 hit during the tournament which saw 907 maximums hit across 16 days of play. A £60,000 bonus was also paid to Prostate Cancer UK for every nine-darter achieved in the event. Christian Kist and Damon Heta both landed a nine-dart finish.
This triggered an additional £120,000 donation. Both players and two fans also pocketed money from this. But the funds ultimately helped towards the greater good in helping to find a cure for Prostate Cancer.
Chiara De Biase, Director of Health Services, Equity & Improvement at Prostate Cancer UK, said: "What a fantastic few weeks at the Paddy Power World Darts Championship and we send our heartfelt congratulations to Luke Littler for his spectacular win on Friday night.
"Luke has worn the Prostate Cancer UK logo on his shirt throughout the tournament and has also helped raised £76,000 by hitting a tournament best of 76 180s, helping us raise a remarkable £1,027,000 in total.
"With every maximum thrown by both players in the final, as well as an amazing 907 from the world's top players since December 15, not to mention two incredible nine-darters which raised an added £120,000, The BIGGER 180 campaign has made a massive difference to men affected by prostate cancer – and their loved ones too. We are hugely grateful to Paddy Power for their support throughout the campaign.
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"Thanks to all the sharp-shooting players, the £1,027,000 will support our ground-breaking screening trial, TRANSFORM. Led by world-leading experts, TRANSFORM will find the best way to screen men for the disease - so that one day all men will be invited for regular tests and more men will find it early enough to be cured.
"As well as the sensational fundraising, we're proud that more than 158,000 men have completed our online risk checker making this a truly life-changing campaign."
Paddy Power said the following about the initiative: "We thought the first Paddy Power World Darts Championship last year was big but 2025 went into a whole new stratosphere.
"Darts really is the people's sport. TV viewing figures have gone through the roof and for those lucky enough to attend, it really is the hottest ticket in town.
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"We see being sponsor of this great event as a privilege - and with it comes great expectation to make sure everyone coming to Ally Pally has the greatest night of their year.
"The Paddy Power team have worked exceptionally hard to take that fan experience to unprecedented levels and judging by the feedback we've got over the last few weeks, especially from those spending time in our fan village, we've managed to once again do that.
"But while the night out is important - and it really, really is - our BIGGER 180 campaign with Prostate Cancer UK is what makes this a sponsorship like no other.
"We offered a £180,000 bonus for every nine-darter - shared between player, fan and Prostate Cancer UK - while once again we committed to donating £1,000 for every 180. Thanks to the sharp-shooting of Damon Heta and Christian Kist, two fans went away £60,000 richer and another £120,000 was put into a cheque for Prostate Cancer UK.
"All in all, Paddy Power donated £1,027,000 to the charity, which will help fund the TRANSFORM trial. Prostate cancer affects 1 in 8 men and TRANSFORM will find the best way to test for prostate cancer, so we can be sure which is the most effective method for a nationwide screening programme that could save thousands of lives every year.
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"We also joined forces with Sky Sports to call on 180,000 men to check their risk for prostate cancer. More than 150,000 have done so so far - and with Sir Chris Hoy leading the calls as a campaign ambassador, that number continues to rapidly rise.
"It's been a huge few weeks for darts and men’s health, and everyone at Paddy Power is excited to see where it goes next."
The greatest night at the darts... EVER 🙌
— PDC Darts (@OfficialPDC) December 18, 2024
Meet Kris, a railway worker from Sutton, who has just become £60k richer thanks to Christian Kist's Nine-Darter and The Bigger 180 campaign with @paddypower and @ProstateUK
A night he will never forget 🔥 pic.twitter.com/OtGpJgEpSX
Samuel GillChief Content Officer
Samuel Gill is the Chief Content Officer (CCO) of DartsNews.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy across professional darts coverage. Since joining, he has contributed more than 10,000 articles and editorial pieces, playing a central role in the development and daily operation of the site.
Based in Leicester, Samuel has extensive experience in darts media and has been closely involved in coverage of the professional darts circuit for several years. Within the UK darts community, he is a recognised figure known for his consistent editorial output and ongoing reporting on major tournaments and developments across the PDC calendar.
In his current role, Samuel works closely with editors and writers to ensure content meets clear journalistic standards, with a focus on source verification, editorial consistency, and timely updates when new, confirmed information becomes available.
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