The Bigger 180 campaign at PDC World Darts Championship raises over £1,000,000 for Prostate Cancer UK
PDC
As well as giving two players and fans over £60,000 each for hitting nine-dart finishes and of course the Ballon D'Art trophy, Paddy Power in conjunction with Prostate Cancer UK found themselves raising £1,027,000 for the cause following an incredible PDC World Darts Championship.
The £1 million donated from the 2023/24 tournament was surpassed with The Bigger 180 as it was called providing huge success. Over 160,000 people used the online risk checker during the tournament taking part in a 30-second questionnaire which highlighted the risk of those who will get prostate cancer which is one in eight men.
Paddy Power also pledged £1,000 per 180 hit during the tournament which saw 907 maximums hit across 16 days of play. A £60,000 bonus was also paid to Prostate Cancer UK for every nine-darter achieved in the event. Christian Kist and Damon Heta both landed a nine-dart finish.
This triggered an additional £120,000 donation. Both players and two fans also pocketed money from this. But the funds ultimately helped towards the greater good in helping to find a cure for Prostate Cancer.
Chiara De Biase, Director of Health Services, Equity & Improvement at Prostate Cancer UK, said: "What a fantastic few weeks at the Paddy Power World Darts Championship and we send our heartfelt congratulations to Luke Littler for his spectacular win on Friday night.
"Luke has worn the Prostate Cancer UK logo on his shirt throughout the tournament and has also helped raised £76,000 by hitting a tournament best of 76 180s, helping us raise a remarkable £1,027,000 in total.
"With every maximum thrown by both players in the final, as well as an amazing 907 from the world's top players since December 15, not to mention two incredible nine-darters which raised an added £120,000, The BIGGER 180 campaign has made a massive difference to men affected by prostate cancer – and their loved ones too. We are hugely grateful to Paddy Power for their support throughout the campaign.
"Thanks to all the sharp-shooting players, the £1,027,000 will support our ground-breaking screening trial, TRANSFORM. Led by world-leading experts, TRANSFORM will find the best way to screen men for the disease - so that one day all men will be invited for regular tests and more men will find it early enough to be cured.
"As well as the sensational fundraising, we're proud that more than 158,000 men have completed our online risk checker making this a truly life-changing campaign."
Paddy Power said the following about the initiative: "We thought the first Paddy Power World Darts Championship last year was big but 2025 went into a whole new stratosphere.
"Darts really is the people's sport. TV viewing figures have gone through the roof and for those lucky enough to attend, it really is the hottest ticket in town.
"We see being sponsor of this great event as a privilege - and with it comes great expectation to make sure everyone coming to Ally Pally has the greatest night of their year.
"The Paddy Power team have worked exceptionally hard to take that fan experience to unprecedented levels and judging by the feedback we've got over the last few weeks, especially from those spending time in our fan village, we've managed to once again do that.
"But while the night out is important - and it really, really is - our BIGGER 180 campaign with Prostate Cancer UK is what makes this a sponsorship like no other.
"We offered a £180,000 bonus for every nine-darter - shared between player, fan and Prostate Cancer UK - while once again we committed to donating £1,000 for every 180. Thanks to the sharp-shooting of Damon Heta and Christian Kist, two fans went away £60,000 richer and another £120,000 was put into a cheque for Prostate Cancer UK.
"All in all, Paddy Power donated £1,027,000 to the charity, which will help fund the TRANSFORM trial. Prostate cancer affects 1 in 8 men and TRANSFORM will find the best way to test for prostate cancer, so we can be sure which is the most effective method for a nationwide screening programme that could save thousands of lives every year.
"We also joined forces with Sky Sports to call on 180,000 men to check their risk for prostate cancer. More than 150,000 have done so so far - and with Sir Chris Hoy leading the calls as a campaign ambassador, that number continues to rapidly rise.
"It's been a huge few weeks for darts and men’s health, and everyone at Paddy Power is excited to see where it goes next."
The greatest night at the darts... EVER 🙌
— PDC Darts (@OfficialPDC) December 18, 2024
Meet Kris, a railway worker from Sutton, who has just become £60k richer thanks to Christian Kist's Nine-Darter and The Bigger 180 campaign with @paddypower and @ProstateUK
A night he will never forget 🔥 pic.twitter.com/OtGpJgEpSX
Just in
Popular news
Latest comments
- No, I wasn't expecting Heta to be in it either having won nothing of any significance. Although he is charismatic and has personality unlike the boring and dull as dishwater Dobey. It is quite pathetic and desperate the way Bunting and Arsepinall pander to the crowd to dance to their walk on music, that has worked though. I would like to see more players involved on a weekly basis similar to the Modus Super Series. A knockout tournament with 16 winners from each week. The Premier league is too boring with the same players. Plus it would eliminate all the whining and booing from unselected players.richieburnettrocks07-01-2025
- Why is World Champion Richie Burnett not highlighted in bold font nor 2 time World Champion Scotty 2 Hotty. COME ON RICHIE BURNETT AND SCOTTY 2 HOTTY Although where the hell has 2 HOTTY been the past year!richieburnettrocks07-01-2025
- It's not tennis, snooker or golf, nobody mentioned Fallon,great as she is. Beau beats her week in,week out. But she isn't interested. If you want to include crowd pleasers,get Les Wallace back!!! He was a world champion,and wore a kilt!!!rick6707-01-2025
- I'm glad wright and van Ben bergh were overlooked. Too much dancing,not enough darting. Bunting is always quality,as for price,he's a crowd pleaser(!!?) too. Aspinall has had his problems,but it's nice to see him back,he's a decent chap. Dobey is a top player,big hitter,so I won't complain. Cross will finish bottom,much as I like him,he seems to be off lately. I'm glad they didn't pick a Belgian just for the audience. But I don't agree with the tournament or format,so I guess it's immaterial to me. They might as well turn up at a random pub and play for the beers!!!rick6707-01-2025
- I think the PDC's choice is too conservative. EIther or both of Damon Heta and Mike de Dekker should have been in, at the expense of Aspinall and possibly Price. I guess the PDC's reasoning is that they do not want too much turnover from year to year, and so having already rejected Smith and Wright, they have kept Price and Aspinall, but I guess those two are "on probation".
UndartedWaters06-01-2025 - Two from the three of Price, Aspinall and Dobey should have been excluded, De Decker and Edhouse should have been in. I would have offered a place to Beau Greaves though i doubt she would have accepted it and probably not really ready for it confidence wise.Mysstree06-01-2025
- Tennis has a protected ranking system for injuries and Golf has a system that as a Major winner you get invited back of a number of years regardless of your ranking. Barry Hearn gave Stephen Hendry a wildcard for some tournaments though he still had to enter at the qualification stage. Doubt the PDC would give Burnett an exemption as he has never won a PDC Major, same would apply to Steve Beaton. It’s a slippery slope to abandoning a meritocratic system, if the PDC did do so they could then (for example) award a place to Fallon Sherrock even though she has yet to qualify at any level for a tour card.Mysstree06-01-2025
- I'd have said the same about Ady Lewis,but the PDC is indeed a law unto itself,so sorry bud,get your leg kicking and do it for the good lads!!rick6705-01-2025
- COME ON RICHIE BURNETT Surely a World Champion and player with the calibra of Richie should be exempt from ever losing a tour card and having to qualify.richieburnettrocks04-01-2025
- That's true, Richie. Taylor used to call it, "Manley's millions."MrYnyslas197103-01-2025