🤝 @nent_group Viaplay will show the @officialPDC in the Netherlands exclusively from 2022 🎯 The deal also includes coverage of @ChampOfChamps @MatchroomPool & more in the 🇳🇱
NENT Group secure exclusive PDC broadcast rights in the Netherlands from 2022
PDCTuesday, 25 May 2021 at 11:00
Nordic Entertainment Group (NENT Group), who run the streaming service Viaplay has secured exclusive rights to show live PDC darts in the Netherlands on their platform from 2022.
This will be a long-term deal which will run for the next five years with the NENT Group also sealing rights for Formula 1 and Bundesliga football in the country to run on their platform which is set to launch in Q1 of 2022.
They will also work together to devise a darts event in the Netherlands featuring the world's best, it has been revealed with more details set to be announced soon.
With this deal, a long period of RTL7 showing tournaments on their channel comes to an end after a deal which lasted since 2012.
Michael van Gerwen said: "There's so much talent in darts in the Netherlands and it's great that fans will be able to watch PDC tournaments through Viaplay from early next year. The PDC's partnership with NENT Group continues to grow and we can all look forward positively to the future with them."
Peter Nørrelund, NENT Group Chief Sports Officer: "We're coming to the Netherlands to be a streaming leader. That means securing the most relevant local sports rights, in addition to offering great original content.
"All-time greats such as Michael van Gerwen, the world number one for seven straight years, and Raymond van Barneveld, famed for his five world titles and mid-2000s rivalry with Phil 'The Power' Taylor, have built a huge Dutch darts audience. Alongside Formula 1® and Bundesliga, Viaplay is once again on target with the best premium sports in the Netherlands."
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