PDC signs four-year sponsorship deal with Ladbrokes

They take over this tournament from Mr Green who sponsored last year. As well as that they pick up the Masters and UK Open from next year. With the UK Open though it’s transferred from Coral to their parent sponsors; so is still staying within their group.
Barry Hearn spoke about the deal saying that it’s wonderful. Also shows the companies’ commitment to the PDC starting this weekend with an event he describes as action-packed.
"It's wonderful to be working with Ladbrokes again and this deal shows their ongoing commitment to a wide range of PDC tournaments," said PDC Chairman Barry Hearn.
Ladbrokes have a long-held association with the PDC and this deal will showcase their brand across three of our biggest televised events over the next four years.
He added: "The new sponsorship begins at this weekend's Ladbrokes Players Championship Finals, which promises to be an action-packed weekend with coverage live on ITV4 and worldwide.
"Following the excitement and drama of PDC events recently during our busy autumn period, there is greater interest than ever in the sport and an increasingly high standard being produced by stars on the oche."
https://twitter.com/officialpdc/status/1064626065300234240?s=21