LITTLER TURNS ON THE STYLE! ☢️ Despite a little bit of confusion, Luke Littler is through to the last eight! 😅 The 17-year-old averages 102 to overcome an impressive Jonny Tata! 📺 bit.ly/24NZLive #NZMasters | R1
Luke Littler's shirt at New Zealand Darts Masters adjusted due to local regulations
PDCFriday, 16 August 2024 at 17:00
Players typically wear two logos of tournament sponsors on their shirts at PDC tournaments. Luke Littler, however, may not wear the logos of the sponsors of the New Zealand Darts Masters on his shirt.
Gambling company TAB and beer brewer Steinlager are the two major sponsors of the World Series tournament in Hamilton. Because Littler is still a minor, New Zealand law does not allow him to promote such companies.
Matt Porter, CEO of the PDC, explained to the Waikato Times. "Due to Luke’s age there’s obviously certain brands that it’s not appropriate for him to be associated with. And that’s not just from our side, it’s from the sponsors’ side as well, because, as responsible operators in their fields, they market to adults, they don’t market to children."
To add an extra logo to the Littler shirt, the logo of a local foundation was chosen to support a good cause. We chose 'The WaterBoy', a foundation that encourages and helps young people in New Zealand to play sports;
Littler began his debut at the New Zealand Darts Masters on Friday with a 6-3 victory over Jonny Tata. On Saturday, he will play Dimitri van den Bergh in the quarterfinals.
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