Players typically wear two logos of tournament sponsors on their shirts at PDC tournaments. Luke Littler, however, may not wear the logos of the sponsors of the New Zealand Darts Masters on his shirt.
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Gambling company TAB and beer brewer Steinlager are the two major sponsors of the World Series tournament in Hamilton. Because Littler is still a minor, New Zealand law does not allow him to promote such companies.
Matt Porter, CEO of the PDC, explained to the Waikato Times. "Due to Luke’s age there’s obviously certain brands that it’s not appropriate for him to be associated with. And that’s not just from our side, it’s from the sponsors’ side as well, because, as responsible operators in their fields, they market to adults, they don’t market to children."
To add an extra logo to the Littler shirt, the logo of a local foundation was chosen to support a good cause. We chose 'The WaterBoy', a foundation that encourages and helps young people in New Zealand to play sports;
Littler began his debut at the New Zealand Darts Masters on Friday with a 6-3 victory over Jonny Tata. On Saturday, he will play Dimitri van den Bergh in the quarterfinals.
Samuel Gill is the Chief Content Officer (CCO) of DartsNews.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy across professional darts coverage. Since joining, he has contributed more than 10,000 articles and editorial pieces, playing a central role in the development and daily operation of the site.
Based in Leicester, Samuel has extensive experience in darts media and has been closely involved in coverage of the professional darts circuit for several years. Within the UK darts community, he is a recognised figure known for his consistent editorial output and ongoing reporting on major tournaments and developments across the PDC calendar.
In his current role, Samuel works closely with editors and writers to ensure content meets clear journalistic standards, with a focus on source verification, editorial consistency, and timely updates when new, confirmed information becomes available.
LITTLER TURNS ON THE STYLE! ☢️
Despite a little bit of confusion, Luke Littler is through to the last eight! 😅
The 17-year-old averages 102 to overcome an impressive Jonny Tata!
📺 bit.ly/24NZLive#NZMasters | R1