Cazoo will take over the title sponsorship of the PDC World Darts Championship from next year which further strengthens their darts sponsorship portfolio.
ADVERTISEMENT
They have also added the UK Open, Players Championship Finals and The Masters in a multi-year deal and follow's Cazoo's partnership already as title sponsors for the World Cup of Darts, European Championship and Grand Slam of Darts.
As well as the Premier League Darts over the next year. This new deal will take affect at the UK Open with The Masters already sponsored by Ladbrokes for one final year.
"Cazoo's partnership with the PDC has already seen their brand receive huge worldwide exposure and this new multi-event deal will extend their sponsorship to four of our biggest and most prestigious events," said PDC Chief Executive Matt Porter.
"The World Darts Championship attracted huge global attention across the festive period and remains our sport's flagship tournament, with attention already turning to the 2022/23 event only days after Peter Wright lifted the Sid Waddell Trophy!
"When you ally the success of that event to the hugely popular UK Open, Players Championship Finals and Masters events which Cazoo are also now backing, this is another big boost which follows the recent announcement of prize money on the PDC circuit increasing to over £15 million.
"We look forward to continuing to work with Cazoo over the coming years to maximise the biggest sponsorship in darts history and continue our global growth."
Samuel Gill is the Chief Content Officer (CCO) of DartsNews.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy across professional darts coverage. Since joining, he has contributed more than 10,000 articles and editorial pieces, playing a central role in the development and daily operation of the site.
Based in Leicester, Samuel has extensive experience in darts media and has been closely involved in coverage of the professional darts circuit for several years. Within the UK darts community, he is a recognised figure known for his consistent editorial output and ongoing reporting on major tournaments and developments across the PDC calendar.
In his current role, Samuel works closely with editors and writers to ensure content meets clear journalistic standards, with a focus on source verification, editorial consistency, and timely updates when new, confirmed information becomes available.
The World Darts Championship will be sponsored by @CazooUK, along with the UK Open, Players Championship Finals and The Masters
Full story ➡️ pdc.tv/news/2022/01/1…