New title sponsor announced for PDC World Darts Championship and further major tournaments
They have also added the UK Open, Players Championship Finals and The Masters in a multi-year deal and follow's Cazoo's partnership already as title sponsors for the World Cup of Darts, European Championship and Grand Slam of Darts.
As well as the Premier League Darts over the next year. This new deal will take affect at the UK Open with The Masters already sponsored by Ladbrokes for one final year.
"Cazoo's partnership with the PDC has already seen their brand receive huge worldwide exposure and this new multi-event deal will extend their sponsorship to four of our biggest and most prestigious events," said PDC Chief Executive Matt Porter.
"The World Darts Championship attracted huge global attention across the festive period and remains our sport's flagship tournament, with attention already turning to the 2022/23 event only days after Peter Wright lifted the Sid Waddell Trophy!
"When you ally the success of that event to the hugely popular UK Open, Players Championship Finals and Masters events which Cazoo are also now backing, this is another big boost which follows the recent announcement of prize money on the PDC circuit increasing to over £15 million.
"We look forward to continuing to work with Cazoo over the coming years to maximise the biggest sponsorship in darts history and continue our global growth."