"Like Wimbledon in the summer or the FA Cup final in May" - Matt Porter sees World Darts Championship as a 'staple part of the British sporting landscape'

The World Darts Championship is barely over, but PDC CEO Matt Porter is already looking ahead to the coming months.

Last Wednesday, a record number of TV viewers watched Luke Humphries become world champion by defeating Luke Littler 7-4 in the final. "The World Championship has been growing for years now," Porter says to Sky Sports. "But this year, the level of interest both here in the UK and abroad, and the number of different people who became interested as the Luke Littler story really captured everyone's imagination."

Porter therefore has no fear that after this World Championship, people are going to start following darts less. "The World Darts Championship at Ally Pally, this time of year, it's iconic. It's a staple part of the British sporting landscape like Wimbledon in the summer or the FA Cup final in May."

"But that's not to say there isn't more great darts throughout the year. We've got Premier League coming up, plus a few other tournaments. The same players putting on the same level of entertainment in front of the same atmospheres. So I think we will see a snowball effect after what's been produced the last few weeks and people will stick with it because frankly, what's not to like."