VIDEO: Luke Littler stars in hilarious new TV commercial

Luke Littler has rapidly become an athlete with tremendous marketing value. On Instagram alone, "The Nuke" already has 1.2 million following. Not surprisingly, companies and brands are looking to make marketing deals with the teenager.

The 17-year-old Englishman has now been snapped up for his very first 'acting role', starring in a brilliant television commercial.

Littler has been chosen by British YouTube stars 'The Sidemen' to advertise their recently launched cereal brand Best Cereal. The Sidemen are partnering with Mornflake to launch two HFSS-compliant variants called Choco Crunch and Caramel Gold, which will hit UK shelves from March 6.

In the commercial, Littler watches one of The Sidemen's videos on YouTube in which they praise him to the skies as he downs his cereal and milk. Littler then throws three darts into the bullseye without looking, raises his eyebrows and continues eating.

Watch it for yourself down below!