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"He could become the face of Iceland's frozen doner meat" - After Luke Littler sparks surge in sales, Iceland look to benefit
PDCTuesday, 09 January 2024 at 10:00
Luke Littler narrowly failed to crown himself world champion on his Alexandra Palace debut recently. 'The Nuke' went down 7-4 against Luke Humphries in the final of the World Darts Championship.
Littler's popularity, however, soared to unprecedented heights. One notable statement from the 16-year-old teenage sensation was that he went out for a kebab after every match he won. And the British supermarket chain Iceland also noticed as a 25% surge of frozen donner kebab meat followed.
"I'm going to invite him to any one of our three shops in Warrington and he can have free kebab meat for life," says Iceland CEO, Richard Walker in conversation with the Daily Star.
"I'm hoping he will take us up on our offer. I would meet him there and give him a hero's welcome," Walkter continued. "He has captured the nation's hearts and is an incredible young man who has achieved something extraordinary."
"We would love to work with him, never say never, but I'm sure he's very busy right now!" Walker concludes. "He's been that influential on sales, we'd love him to visit his hometown Iceland store in Warrington. We can reserve some frozen kebab meat for him especially. You never know, he could become the face of Iceland's frozen doner meat in the future. But for now, we'll let him focus on his darts."
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